In the last 15 years the profile of the average stock market investor has changed drastically. Prior to this, only a small percentage of the population invested; now, anyone can and does trade. Today, the United States is a nation of money managers; therefore, people - from the casual buyer to the seasoned professional - actively seek out as much information as possible to assist them in making financial decisions. |
 Over 100,000,000 people own stock in various companies, mutual funds, stock clubs, etc. |
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 Due to the trend in personal management of retirement funds, 401K's, college funds, as well as private portfolios, new investors are coming into the market on a daily basis. |
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 Over 10,000,000 investors currently trade online. |
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 Oftentimes, the information in the newspapers and financial magazines regarding the stock market is not sufficient for investors to make sound decisions regarding their investments. |
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 What’s the main reason more and more average investors are turning toward the stock market? In most cases, stock market investments have outperformed all other forms of investing. |
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 More and more people are taking a proactive approach to financial matters. |
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